Toggle is a digital-first renters insurance brand owned and backed by Farmers Insurance, a 90-plus-year-old giant, so it pairs startup-style convenience with the financial strength (AM Best A) of a major insurer. Its standout features: a rare true “all-perils” policy (covering things like floods, earthquakes, and tornadoes that most renters policies exclude), customizable add-ons (pet, side-hustle, ID protection), and a free “Credit Lift” that reports your rent to build credit, all starting around $5/month. The honest catches: customer service is digital-only (a common complaint), it lists no discounts, liability caps at $300,000, and it is available in only about 33 states. Great value for tech-comfortable renters.
Toggle Renters Insurance Review at a Glance
| Measure | Toggle Renters Insurance (2026) |
| Overall take | Affordable, all-perils coverage; digital-only service |
| Affiliated with | Farmers Insurance Group (Toggle is a Farmers brand) |
| Underwriter | 21st Century Assurance Company (a Farmers member) |
| Financial strength (AM Best) | A (Excellent), via Farmers |
| Standout coverage | True all-perils renters policy (rare) |
| Unique perk | “Credit Lift” rent reporting to build credit |
| Starting price | Around $5/month |
| Availability | Washington, D.C. + about 33 states |
| Best for | Tech-comfortable renters wanting broad, cheap coverage |
| Worst for | Those wanting phone service, discounts, or high liability |
Toggle Renters Insurance Key Facts at a Glance
| Detail | Toggle Renters Insurance (2026) |
| Launched | 2018; HQ Woodland Hills, CA |
| Owned/backed by | Farmers Insurance Group |
| Underwriter | 21st Century Assurance Company (Farmers member) |
| Plan tiers | Basic, Standard, Premium (all customizable) |
| Coverage type | True all-perils (rare for renters) |
| Liability limit | Up to $300,000 |
| Add-ons | Pet Parent, Side Hustle, Identity Protector, high-value items |
| Credit feature | Free rent reporting to all three bureaus (“Credit Lift”) |
| Discounts | None listed; deductible drops each claims-free year |
| Service | Digital-first (limited phone support) |
The $5 Renters Policy With a 90-Year-Old Company Behind It
Renters insurance has a reputation for being cheap, and Toggle leans into it, advertising coverage starting around $5 a month with a slick, fully online sign-up. For a young renter who has been putting off getting covered, that is an easy yes. But “cheap and digital” raises a reasonable worry: is there a real, financially solid company behind it, or just a flashy app?
With Toggle, the answer is reassuring, and it is the single most important thing to know: Toggle is a brand of Farmers Insurance, one of the largest, oldest insurers in the country. So you get a modern, customizable, inexpensive policy with the financial muscle of a 90-year-old insurer behind your claims. This review covers exactly who Toggle is affiliated with, its financial rating, what makes its coverage unusual (in a good way), the credit-building perk, what renters insurance actually costs at different coverage levels, and the real downsides. Let us see if the $5 policy holds up.
What Is Toggle, and Who Is It Affiliated With?
This is the top question, so let us answer it clearly. Toggle is a digital-first insurance brand owned and backed by Farmers Insurance Group, launched in 2018 and based in Woodland Hills, California. The name reflects its pitch: you can “toggle” coverage options on and off through an easy online interface, no phone calls or paperwork required. Its renters policies are underwritten by 21st Century Assurance Company, a member of the Farmers Insurance Group.
So when people ask “who is Toggle affiliated with?”, the answer is Farmers, a roughly 90-year-old insurer and one of the largest in the United States. That affiliation is Toggle’s biggest reassurance: you get the digital convenience and low prices of an insurtech, with the claims-paying ability and financial backing of a major, long-established carrier. Toggle started with renters insurance and has since expanded into some auto and home coverage in select states.
Is Toggle Insurance Any Good (and Is It Legit)?
Yes, Toggle is legitimate and, for the right renter, genuinely good. It is a real, licensed insurance brand underwritten by a Farmers member company, and it operates as an admitted carrier in most states, which means policyholders benefit from state guaranty-fund protections and Toggle must meet each state’s regulatory requirements. So there is no question of legitimacy.
On “good,” it depends on what you want. Toggle is good for tech-comfortable renters who want broad, affordable, customizable coverage and do not need to call anyone. It is less good for people who want phone-based service, lots of discounts, or very high liability limits. For its target customer, a younger renter taking early steps toward financial stability, the coverage and price are excellent. The main knocks are about service style and a few limits, covered below, not about reliability.
Toggle’s AM Best Rating and Financial Strength
A quick, important answer for the financially cautious. Because Toggle is backed by Farmers, it carries the financial strength of that group: an AM Best rating of A (Excellent), which reflects strong financial stability and the ability to pay claims. AM Best ratings range from A++ (Superior) down to D (Poor), so an “A” places Toggle’s backing firmly in the strong tier. The practical meaning: you do not need to worry about a small startup being unable to pay your claim, the policies are backed by Farmers’ rock-solid financials. This is one of Toggle’s strongest selling points versus standalone insurtech startups.
What Toggle Renters Insurance Covers (and the All-Perils Advantage)
Here is where Toggle is genuinely unusual. Most renters policies are “named-peril”, they cover only specifically listed risks. Toggle offers a true all-perils renters policy, which covers a much broader range of risks, including some that standard renters policies exclude: earthquakes (except in California), floods, tornadoes, breakage, and dog bites, on top of the usual theft, personal-property damage, liability, and loss-of-use coverage. For renters, that breadth is rare and valuable, especially the flood and earthquake coverage that typically requires separate policies elsewhere.
Toggle offers three customizable tiers, Basic, Standard, and Premium, plus optional add-ons including Pet Parent coverage, Side Hustle (small-business) coverage, Identity Protector, and high-value-item coverage. You can choose replacement-cost or actual-cash-value coverage and even add a significant other to your policy. Standard exclusions still apply (your car, injuries to yourself or residents, and high-value items unless scheduled). The all-perils design plus modular add-ons makes Toggle one of the more comprehensive renters options, particularly for the price.
Credit Lift: Building Credit While You Rent
One genuinely distinctive perk worth highlighting. Toggle offers a free, optional “Credit Lift” feature that reports your on-time rent payments to the three major credit bureaus. Since rent is usually your biggest monthly payment but normally does not help your credit, this can meaningfully build your credit history, Toggle cites users seeing their credit scores rise by around 29 points after about two months on average. It is not insurance coverage, but it is a real, valuable bonus for younger renters working to establish or improve credit, and it is unusual among renters insurers. If you are renting and trying to build credit, this feature alone can make Toggle worth a look.
How Much Is Renters Insurance ($100,000 and $500,000 Coverage)?
Let us put real numbers on the common cost questions. Toggle’s renters insurance starts around $5/month and averages about $20/month, in line with the national average. But the price depends heavily on your coverage levels, so here is how to think about the figures people search:
- “$100,000 renters insurance a month”: This usually refers to $100,000 of liability coverage, which is a standard, common amount and quite affordable, often only around $15–$25/month when paired with typical personal-property coverage. If instead you mean $100,000 of personal property (a lot of belongings), expect more, roughly $25–$45/month, since you are insuring far more stuff.
- “$500,000 renters insurance policy”: This is a high amount for a renter. As $500,000 of liability, it is umbrella-level (more than most renters need, and above Toggle’s $300,000 liability cap, so you would need an umbrella policy); as $500,000 of personal property, it implies very valuable belongings and would cost considerably more (often $60–$100+/month). Most renters do not need anywhere near this.
The practical guidance: most renters do well with around $20,000–$50,000 in personal property and $100,000 in liability, then adjust based on what they actually own. Get a Toggle quote at your real coverage levels and compare it against two or three competitors at the same numbers.
Will My Credit Score Affect Renters Insurance?
Yes, in most states. Insurers, including Farmers/Toggle, commonly use a credit-based insurance score as one factor in pricing renters insurance, so better credit generally means lower premiums. A handful of states (such as California, Massachusetts, and Maryland) restrict or ban this practice, but in most places, your credit can affect your rate. This is actually where Toggle’s Credit Lift feature comes full circle: by reporting your rent and helping build your credit over time, it can indirectly support better insurance (and other) pricing down the road. If your credit is thin or rebuilding, that is a meaningful side benefit.
Toggle Customer Service (the Main Complaint)
Time for the biggest honest drawback. Toggle is digital-first by design, you quote, buy, manage, and file claims online, which is fast and convenient if you like self-service. The flip side, and the most common complaint in reviews, is that reaching a live person or even an email address for support can be frustrating. Some customers report difficulty getting timely human help when they have a question or a claim issue. If you value being able to call someone and talk through your policy or claim, Toggle’s mostly digital model may not suit you, and a more traditional Farmers policy (or another insurer with strong phone support) might be a better fit. For renters comfortable handling everything in an app, it is a non-issue; for those who want a human on the line, it is a real consideration.
Is Toggle Good for Apartment Renters?
Yes, that is exactly its target market. Toggle is designed for renters, including apartment dwellers, offering affordable, customizable personal-property and liability coverage that protects your belongings and shields you from liability claims, the things a landlord’s policy does not cover for you. Its all-perils breadth, low entry price, and modular add-ons fit the typical apartment renter well, and the fully online process suits renters who prefer to handle things on their phone. If you rent an apartment and want broad coverage cheaply, Toggle is squarely aimed at you (just confirm it is available in your state).
What Is the 80% Rule in Insurance?
Since this comes up alongside renters searches, here is the clarification, because it mostly does not apply to renters. The 80% rule is a homeowners insurance concept: to receive full reimbursement on a partial loss, you generally must insure your home (the dwelling) for at least 80% of its replacement cost; insure for less, and the insurer can reduce (coinsurance-penalize) your claim payout. For renters, you do not insure the building, you insure your personal belongings, so the classic 80% dwelling rule is not the issue. The renter’s equivalent concern is simpler: insure your belongings for what it would actually cost to replace them, and choose replacement-cost coverage so you are not underpaid by depreciation. Do not lowball your personal-property limit to save a few dollars.
Red Flags and What Not to Tell Your Insurer
These consumer-protection questions appear alongside Toggle searches, so here are fair, honest answers:
- Red flags for insurance companies: be wary of unlicensed sellers, prices that seem implausibly low, high-pressure tactics, no AM Best (or comparable) financial rating, and consistently poor complaint records. Toggle, backed by Farmers and AM Best A-rated, clears these bars.
- What not to tell your insurance company: never lie or hide material facts, that is fraud and can void coverage. At a claim, do not volunteer speculation or admit fault; stick to documented facts.
- Which insurance company denies the most claims? There is no definitive list, and naming one is usually guesswork. Judge any insurer by the NAIC Complaint Index (1.0 is baseline; higher means more complaints than expected for its size), J.D. Power scores, and AM Best ratings, not by rumor.
A Couple of Quick Money Questions Renters Ask
Since these come up nearby, here are brief, honest answers:
- Can I afford $1,000 rent if I make $3,000 a month? A common guideline keeps rent around 30% of gross income, which is about $900 on $3,000/month. At $1,000, you would be near 33%, doable but tight, especially with other debts. Budget carefully, and remember renters insurance (a few dollars a month) is a small, smart add-on. (General info, not financial advice.)
- How rare is an 830 credit score? An 830 is an excellent score, well into the top tier. Scores of 800+ are achieved by a meaningful minority of consumers (roughly one in five to one in four), so 830 is uncommon and very strong, though not extraordinarily rare. It will earn you the best available rates, including on insurance where credit is used.
Toggle Renters Insurance Pros and Cons
Pros:
- Backed by Farmers (AM Best A), startup convenience with major-insurer strength.
- True all-perils coverage, rare for renters, including floods, earthquakes, and tornadoes.
- Very affordable, starting around $5/month; customizable tiers and add-ons.
- Free “Credit Lift” rent reporting helps build credit.
- Deductible decreases each claims-free year; admitted carrier (guaranty-fund protection).
Cons:
- Digital-only customer service, hard to reach a live person (top complaint).
- No discounts listed, not even bundling.
- Liability caps at $300,000, not ideal for high-net-worth renters.
- Limited availability (about 33 states plus D.C.).
- Sparse online coverage details, you may need a quote to see specifics.
Who Toggle Is Right For (and Who Should Look Elsewhere)
This decides it.
Toggle is a great fit if you are a tech-comfortable renter (especially an apartment dweller) who wants broad, affordable coverage, you value the all-perils breadth (flood/earthquake/tornado included) and modular add-ons, or you would benefit from the Credit Lift rent-reporting perk. For younger renters building financial stability, Toggle’s price, coverage, and Farmers backing are an excellent combination.
You should look elsewhere if you want phone-based customer service, you rely on discounts and bundling (Toggle lists none, though a traditional Farmers policy can bundle), you need liability above $300,000, or you live in a state Toggle does not serve. The honest move: get a Toggle quote at your real coverage levels, weigh the all-perils coverage and Credit Lift against the digital-only service, and compare against two or three competitors (including a standard Farmers renters policy) at the same coverage.
Toggle Reviews and Reputation
Let us look at the real record. Toggle earns generally positive marks for its affordability, all-perils coverage, easy online experience, customizable add-ons, and especially its Farmers backing and AM Best A rating, reviewers consistently note you get major-insurer strength at insurtech prices. On Reddit and customer-review sites, renters praise the low cost and broad coverage.
The recurring criticism is consistent and worth weighting: digital-only customer service, with multiple customers reporting frustration finding a phone number or email to reach a live person, particularly around questions or claims. A few also note the limited online coverage detail and the lack of discounts. None of this undermines Toggle’s legitimacy or claims-paying ability (Farmers handles that), but it does mean the service experience skews self-serve. The honest synthesis: Toggle is a strong-value, financially backed renters insurer that is excellent if you are happy going digital, and potentially frustrating if you want to talk to a person. Judge it on that trade-off.
Sharing My Experience: Renters Insure Too Little of What They Own
The pattern I saw most often with renters was not choosing a bad company, it was underestimating how much their belongings were worth, or skipping coverage entirely. People assumed their landlord’s insurance covered their stuff (it does not, it covers the building, not your possessions), or they figured they “did not own much.” Then a fire, theft, or burst pipe wiped out their clothes, electronics, furniture, and kitchen, and the replacement bill ran into the tens of thousands. The few dollars a month they had skipped or under-bought looked very small next to that.
The advice I would give any renter, with Toggle or anyone: do a quick room-by-room inventory and add up what it would actually cost to replace everything new. Most people are shocked, $30,000–$50,000 is common even for a modest apartment. Then insure to that number with replacement-cost coverage, not a lowball limit. Toggle makes this easy and cheap, and its all-perils design means fewer nasty surprises about what is excluded (floods and earthquakes, for instance, which sink many renters elsewhere). For a few dollars a month, you protect everything you own and gain liability protection if someone is hurt in your place. Renters insurance is one of the highest-value, lowest-cost policies in all of insurance, and the only real mistake is buying too little of it, or none at all.
Toggle Renters Insurance Review: The Bottom Line
Toggle is a smart, affordable renters insurance choice that solves the usual insurtech worry, financial backing, by being a Farmers brand with an AM Best A rating. Its all-perils coverage is genuinely better than most renters policies (flood, earthquake, and tornado included), its add-ons are flexible, and its Credit Lift perk adds real value for renters building credit, all from about $5 a month. The honest limitations are about service and scope: customer support is digital-only and hard to reach by phone, there are no listed discounts, liability caps at $300,000, and it is available in only about 33 states. The smart approach is to inventory your belongings, quote Toggle at realistic coverage levels, and weigh its excellent coverage and price against its self-serve service style. For a tech-comfortable renter, Toggle is one of the best values around; for someone who wants a human on the phone, consider a more traditional option.
Conclusion
Toggle renters insurance is an affordable, customizable, all-perils policy backed by Farmers Insurance (AM Best A), pairing insurtech convenience with major-insurer strength. Standouts include broad coverage (flood, earthquake, tornado), flexible add-ons, and a free Credit Lift rent-reporting perk, from around $5/month. Its trade-offs are digital-only customer service, no listed discounts, a $300,000 liability cap, and availability in about 33 states. It is an excellent fit for tech-comfortable renters wanting broad, cheap coverage; those wanting phone service or higher limits should compare alternatives. Inventory your belongings, quote at real coverage levels, and decide on value.
FAQs
Is Toggle insurance any good?
Yes, for the right renter. Toggle offers affordable, customizable, all-perils renters coverage backed by Farmers Insurance (AM Best A), with a useful Credit Lift rent-reporting perk, from about $5/month. It is excellent for tech-comfortable renters but less ideal if you want phone-based service, discounts, or liability above $300,000.
Who is Toggle insurance affiliated with?
Toggle is a digital-first brand owned and backed by Farmers Insurance Group, a roughly 90-year-old major insurer. Its renters policies are underwritten by 21st Century Assurance Company, a member of the Farmers Insurance Group. That affiliation gives Toggle the financial strength of a large, established carrier.
What is Toggle’s AM Best rating?
Toggle carries the financial strength of Farmers, with an AM Best rating of A (Excellent), reflecting strong stability and claims-paying ability. AM Best ratings run from A++ (Superior) to D (Poor), so an “A” is firmly in the strong tier. You do not need to worry about a small startup being unable to pay claims.
Is Toggle legit?
Yes. Toggle is a legitimate, licensed insurance brand underwritten by a Farmers member company, and it operates as an admitted carrier in most states (giving policyholders guaranty-fund protection). It must meet each state’s regulatory requirements. Backed by Farmers, it is as legitimate and financially solid as renters insurers come.
How much is Toggle renters insurance?
It starts around $5/month and averages about $20/month, in line with the national average, though your price depends on coverage levels, location, and credit. Toggle lists no discounts, but your deductible decreases each claims-free year. Get a quote at your real coverage amounts to see your rate.
How much is $100,000 renters insurance a month?
If it means $100,000 of liability (a standard amount), it is affordable, often about $15–$25/month with typical personal-property coverage. If it means $100,000 of personal property (a lot of belongings), expect more, roughly $25–$45/month. Most renters need around $100,000 liability plus $20,000–$50,000 in property.
How much is a $500,000 renters insurance policy?
That is high for a renter. As $500,000 of liability, it is umbrella-level (and above Toggle’s $300,000 liability cap, so you would add an umbrella policy); as $500,000 of personal property, it implies very valuable belongings and could cost $60–$100+/month. Most renters need far less, around $100,000 liability and $20,000–$50,000 in property.
Will my credit score affect renters insurance?
Yes, in most states. Insurers, including Toggle/Farmers, often use a credit-based insurance score in pricing, so better credit usually means a lower premium. A few states (such as California, Massachusetts, and Maryland) restrict this. Toggle’s Credit Lift, which reports your rent, can help build credit over time.
What is Toggle’s Credit Lift?
Credit Lift is a free, optional feature that reports your on-time rent payments to all three major credit bureaus, helping build your credit history. Toggle cites users seeing scores rise about 29 points after two months on average. It is not insurance coverage, but a valuable bonus for renters working to build or improve credit.
What does Toggle’s all-perils coverage include?
Unlike most named-peril renters policies, Toggle’s all-perils policy covers a broad range of risks, including earthquakes (except in California), floods, tornadoes, breakage, and dog bites, in addition to standard theft, personal-property damage, liability, and loss of use. This breadth, especially flood and earthquake, is rare and valuable for renters.
How do I contact Toggle customer service?
Toggle is digital-first, you quote, manage, and file claims online. This is its most common criticism: reaching a live person or email for support can be difficult. If phone-based service matters to you, this is a real drawback; check Toggle’s site/app for current contact options, or consider a more traditional insurer.
Is Toggle good for apartment renters?
Yes, apartment renters are its core market. Toggle offers affordable, customizable personal-property and liability coverage that protects belongings and shields you from liability claims, things your landlord’s policy will not cover for you. Its all-perils breadth and online process suit apartment dwellers well. Just confirm availability in your state.
What states is Toggle available in?
Toggle renters insurance is available in Washington, D.C., and about 33 states. Availability can change and varies by product, so confirm coverage for your state on Toggle’s website. It has also expanded into some auto and home coverage in select states.
What is the 80% rule in insurance?
The 80% rule is a homeowners concept: insure your home for at least 80% of its replacement cost or face a coinsurance penalty on partial-loss claims. It mostly does not apply to renters, who insure belongings, not the building. The renter’s equivalent is to insure your possessions for full replacement cost and not lowball your limit.
What are red flags for insurance companies?
Watch for unlicensed sellers, implausibly low prices, high-pressure sales, no AM Best (or comparable) financial rating, and poor complaint records (high NAIC Complaint Index). A solid insurer has strong financial ratings and a reasonable complaint record, Toggle, backed by Farmers and AM Best A-rated, clears these bars.
Can I afford $1,000 rent if I make $3,000 a month?
It is tight. A common guideline keeps rent near 30% of gross income (about $900 on $3,000/month), so $1,000 is roughly 33%, manageable but leaving less room for other expenses and debt. Budget carefully. Renters insurance, at just a few dollars a month, is an inexpensive, worthwhile addition. (General info, not financial advice.)
What is the best company to buy renters insurance from?
There is no single best, it depends on your priorities. For affordability and broad all-perils coverage with major-insurer backing, Toggle (via Farmers) is strong. Others frequently rated highly for cheap renters coverage include Amica, Lemonade, State Farm, and Auto-Owners. Compare at least three insurers at the same coverage levels, and weigh price, coverage breadth, service style, and complaint records.
About the Author
Md Shahinuzzaman is an insurance and out-of-pocket healthcare cost specialist with 16 years in banking and insurance. He covers renters, home, auto, life, and pet coverage for everyday people. He ties every rating and number to a named source, identifies the real company behind a brand, explains coverage rules like all-perils and the 80% rule in plain words, and helps renters insure what they actually own.
Reviewed June 2026 ·
Sources
- CoverageCat — Toggle Insurance Review (AM Best A Excellent via Farmers, admitted carrier with guaranty-fund protection, Pet Parent/Side Hustle/Identity Protector add-ons, all-perils covering earthquakes/floods/tornadoes/dog bites, Credit Lift +29 points in 2 months, launched 2018, underwritten by 21st Century Assurance Company): https://www.coveragecat.com/reviews/toggle-insurance-review
- Insurify — Toggle Renters Insurance Review 2026 (backed by Farmers, average rate $20/month, free optional rent reporting, no listed discounts, deductible declines each claims-free year, standard exclusions): https://insurify.com/renters-insurance/companies/toggle/
- U.S. News — Toggle Renters Insurance Review 2026 (three tiers Basic/Standard/Premium, customizable, Identity Protector and high-value add-ons, starts at $5/month, Farmers family, D.C. + 33 states): https://www.usnews.com/insurance/renters-insurance/toggle
- ConsumersAdvocate — Toggle Reviews 2026 (liability up to $300,000, backed by Farmers 90+ years, true all-perils policy, add significant other, present vs replacement value, customer-service contact difficulty): https://www.consumersadvocate.org/renters-insurance/c/toggle-review
- MoneyGeek — Best Renters Insurance 2026 (typical coverage $20,000–$50,000 personal property + $100,000 liability, look for AM Best A or higher, sample rates by coverage level): https://www.moneygeek.com/insurance/renters/best-renters-insurance/
- Insurify — Reddit Renters Insurance Tips 2026 ($100,000 liability + $30,000 property averages ~$19/month; renters typically pay $17–$28/month): https://insurify.com/renters-insurance/knowledge/reddit-renters-tips/
- Farmers Insurance Newsroom — Toggle Launch (digital-first brand built for digitally powered consumers, backed by Farmers, 2018): https://www.farmers.com/news/
- U.S. News — Farmers Renters Insurance Review 2026 (Farmers renters coverage, deductible range, replacement cost and identity fraud add-ons, online purchase): https://www.usnews.com/insurance/renters-insurance/farmers
- AM Best — Farmers Insurance Group / 21st Century Assurance Company financial-strength rating (A Excellent): https://www.ambest.com/
- NAIC — Complaint Index and company complaint lookup: https://content.naic.org/
